Live market · UK fresh produce · April 2026

A £7.8B market.
Most of it priced in the dark.

This page is the data under Importable: real UK import values, real wholesale bands, real April 2026 disruptions. Every row carries its source. No projections dressed as facts.

🍌BANANAS£0.90–1.30 wholesalestable YoYLOWColombia · Costa Rica🍅TOMATOES£1.30–1.80 (Apr) wholesale+12% YoYHIGHSpain (Almeria) · Netherlands🥑AVOCADOS£2.20–4.00 wholesalefast YoYLOW-MEDPeru · South Africa🍇GRAPES£2.00–4.50 wholesalegrowing YoYMEDIUMSouth Africa · India🫐BERRIES£5.50–12.00 wholesalefast YoYMEDIUMSpain · Morocco🍊CITRUS (ORANGES)£0.80–1.40 wholesalestable YoYLOWSpain · South Africa🫑PEPPERS£1.80–3.00 (Apr) wholesale+15% YoYHIGHNetherlands · Spain🍎APPLES£1.00–1.60 wholesalestable YoYLOWFrance · South Africa🫘GREEN BEANS (FINE)£2.50–4.00 (Apr) wholesale+38% YoYCRITICALKenya · Egypt🫛SUGAR SNAPS / MANGETOUT£3.50–6.00 (Apr) wholesale+52% YoYCRITICALEgypt · Kenya🌿BASIL (FRESH HERBS)£3.50–7.00 (Apr) wholesale+48% YoYCRITICALIsrael · Kenya🥭MANGOES£2.50–4.50 wholesalegrowing YoYMEDIUMPeru · Brazil🍌BANANAS£0.90–1.30 wholesalestable YoYLOWColombia · Costa Rica🍅TOMATOES£1.30–1.80 (Apr) wholesale+12% YoYHIGHSpain (Almeria) · Netherlands🥑AVOCADOS£2.20–4.00 wholesalefast YoYLOW-MEDPeru · South Africa🍇GRAPES£2.00–4.50 wholesalegrowing YoYMEDIUMSouth Africa · India🫐BERRIES£5.50–12.00 wholesalefast YoYMEDIUMSpain · Morocco🍊CITRUS (ORANGES)£0.80–1.40 wholesalestable YoYLOWSpain · South Africa🫑PEPPERS£1.80–3.00 (Apr) wholesale+15% YoYHIGHNetherlands · Spain🍎APPLES£1.00–1.60 wholesalestable YoYLOWFrance · South Africa🫘GREEN BEANS (FINE)£2.50–4.00 (Apr) wholesale+38% YoYCRITICALKenya · Egypt🫛SUGAR SNAPS / MANGETOUT£3.50–6.00 (Apr) wholesale+52% YoYCRITICALEgypt · Kenya🌿BASIL (FRESH HERBS)£3.50–7.00 (Apr) wholesale+48% YoYCRITICALIsrael · Kenya🥭MANGOES£2.50–4.50 wholesalegrowing YoYMEDIUMPeru · Brazil
UK fresh produce · at scale
£7.8B
F&V imports · 2024
+9% YoY · UK Dashboard
£7.6B
Trade deficit
imports 46× exports
84%
of UK fruit · imported
veg 53%, declining
Outlook · Predicted
2026 food inflation: 4.4% base · 9.0% Q4 worst case
§ 01
The board · UK fresh produce · April 2026

Sixteen SKUs. Real bands. One source.

SKUTop originsCIFWholesale (Apr)RetailMarginYoYVol
🍌
Bananas
~£800M UK imports
Colombia · Costa Rica£0.55–0.70£0.90–1.30£0.99–1.10+68%stableLOW
🍇
Grapes
~£550M UK imports
South Africa · India£1.40–2.40£2.00–4.50£3.50–6.00+140%growingMEDIUM
🫐
Berries
~£500M UK imports
Spain · Morocco£3.50–6.00£5.50–12.00£8.50–16.00+140%fastMEDIUM
🍅
Tomatoes
~£480M UK imports
Spain (Almeria) · Netherlands£0.65–1.10£1.30–1.80 (Apr)£2.20–3.50+200%+12%HIGH
🥑
Avocados
~£420M UK imports
Peru · South Africa£1.40–2.20£2.20–4.00£3.50–6.00+150%fastLOW-MED
🍊
Citrus (oranges)
~£380M UK imports
Spain · South Africa£0.50–0.80£0.80–1.40£1.50–2.20+170%stableLOW
🍎
Apples
~£350M UK imports
France · South Africa£0.60–1.00£1.00–1.60£2.00–2.50+150%stableLOW
🫑
Peppers
~£320M UK imports
Netherlands · Spain£0.90–1.40£1.80–3.00 (Apr)£3.00–5.00+220%+15%HIGH
🥬
Lettuce / salads
~£280M UK imports
Spain · Italy£0.40–0.60£0.80–1.40 (Apr)£1.50–2.50+280%+11%HIGH
🍊
Mandarins
~£250M UK imports
Spain · South Africa£0.45–0.75£0.90–1.50£1.60–2.40+170%growingLOW
🥒
Cucumbers
~£200M UK imports
Netherlands · Spain£0.30–0.55£0.70–1.20 (Apr)£0.80–1.50+150%+8%MEDIUM
🥭
Mangoes
~£180M UK imports
Peru · Brazil£1.60–2.80£2.50–4.50£4.00–8.00+150%growingMEDIUM
🍍
Pineapples
~£160M UK imports
Costa Rica · Ghana£0.40–0.65£0.70–1.20£1.00–2.00+160%stableLOW
🫘
Green beans (fine)
~£140M UK imports
Kenya · Egypt£1.20–2.00£2.50–4.00 (Apr)£4.00–7.00+230%+38%CRITICAL
🫛
Sugar snaps / Mangetout
~£90M UK imports
Egypt · Kenya£1.50–2.60£3.50–6.00 (Apr)£6.00–10.00+260%+52%CRITICAL
🌿
Basil (fresh herbs)
~£60M UK imports
Israel · Kenya£2.00–4.00£3.50–7.00 (Apr)£6.00–12.00+200%+48%CRITICAL
Source · FACTS.skus · UK Deep 2024 + UK Supply Chain Apr 2026 · wholesale bands are London New Covent Garden + Western International · margin = retail over CIF, gross
§ 02
What's going wrong right now

Seven events, live on the board.

Every SKU volatility band on the table above traces to an event with a region, a date, and an impact window. Listed below.

  • CRITICAL
    Morocco · Souss-MassaGreenhouse collapse
    26–27 Feb storm destroyed ~50% greenhouse capacity · plastic shortage · 40–50% production loss through Q2
    Impact · Tomatoes, peppers, courgettes, beansRecovery · 4–6 weeksSource · UK SC Apr 2026
  • CRITICAL
    IsraelHerb supply collapse
    Conflict-driven air freight down 70%+ · basil supply <50% of normal
    Impact · Basil, coriander, mintRecovery · no timelineSource · UK SC Apr 2026
  • HIGH
    Spain · AlmeriaYield crisis
    Cold winter + humidity caused widespread disease · tomato/pepper/cucumber yields −30%
    Impact · Tomatoes, peppers, cucumbersRecovery · mid-to-late AprilSource · UK SC Apr 2026
  • HIGH
    EgyptHeat-driven crop loss
    38–42 °C March heat wiped out sugar snaps · mangetout 70–80% loss
    Impact · Sugar snaps, mangetoutRecovery · next season (Oct 2026)Source · UK SC Apr 2026
  • MEDIUM
    KenyaFlood delay
    Severe flooding Rift Valley + Mt Kenya · season delayed 2 weeks · air freight costs +15–25%
    Impact · Green beans, mangetout, avocadosRecovery · late AprilSource · UK SC Apr 2026
  • POSITIVE
    NetherlandsSpring ramp
    Glasshouse production coming online aggressively · 8–12 h transit = freshness advantage
    Impact · Tomatoes, peppers, cucumbers, saladsRecovery · nowSource · UK SC Apr 2026
  • POSITIVE
    UK domesticHungry gap ending
    Asparagus mid–late April (premium) · rhubarb, watercress, spring greens, wild garlic
    Impact · Asparagus, Jersey RoyalsRecovery · nowSource · UK SC Apr 2026
§ 03
Where the money goes

Every imported banana is split five times.

Grower / producer
5–15% · trending down
Compressed to 5–8% in 2026 on input cost inflation
Exporter / shipper
5–10% · trending up
Up to 8–12% on elevated freight + border delays
UK importer / ripener
8–15% · trending up
Up to 12–18% on supply volatility + waste
Wholesaler / distributor
15–25% · trending up
Wider during scarcity
Retailer (shelf)
30–50% · stable
Gross — net 3–4% after shrinkage/labour
Source · FACTS.marginSplit · UK Deep 2024 · imported produce · gross %, pre-shrinkage
§ 04
Brexit · the long tail

The border tax that didn't go away.

Post-Brexit · BTOM friction
Since April 2024, every EU fresh-produce consignment is physically inspected at a UK Border Control Post.
£200M+/yr
Additional annual cost absorbed by UK importers · BTOM
phyto cert · inspection fees · delay shrinkage · storage
2–4%
Wholesale margin compression on EU import lines
partially passed to consumer · 1–2% retail inflation
−50%+
Quasi-transit through Netherlands to UK, post-2020
direct-to-UK routing increasing · Dutch auction share declining
Importable's response · pre-cleared documented-trader lanes · every pack ships with phyto + BTOM artefacts hash-sealed at origin · Predicted before first UK pilot
§ 05
How it actually moves

Origin → gateway → UK port.

19%
🇪🇸 Spain
£1.5B
11%
🇳🇱 Netherlands
£860M
9%
🇿🇦 South Africa
£700M · ▲ +24.0%
7%
🇫🇷 France
£545M
38%
NL gateway
Rotterdam · Schiphol · Barendrecht
4.8%
auction commission
opaque to growers
£200M
BTOM cost / yr
since Apr 2024 — UK importers
TR-03
pilot direct
Importable · 0% commission
UK fresh-produce import corridorsDiagram showing nine origin countries on the left, the Rotterdam EU gateway in the middle, and four UK ports (Dover, Tilbury, Heathrow, Sheerness) on the right. An accent path traces the Importable direct corridor from Morocco to Tilbury, bypassing Rotterdam.Origin · share of UK F&V importsToday · re-handled at the EU gatewayUK portsBTOM · +£200M/yr · since Apr 2024🇪🇸Spain19% · £1.5B🇿🇦South Africa9% · £700M · ▲ +24.0%🇫🇷France7% · £545M🇲🇦Morocco6% · £470M · ▲ +29.4%🇨🇷Costa Rica5% · £390M🇨🇴Colombia4% · £310M🇵🇪Peru4% · £310M🇨🇱Chile3% · £235MRTMEU GATEWAY · NETHERLANDSRotterdam · Schiphol · Barendrecht38%EU F&V importsland here firstNL Dashboard 2024€5.2Bnon-EU re-handledbefore reaching shelvesNL Dashboard 20244.8%auction commissionopaque to growersGroentenFruit HuisDoverro-ro ferryTilburycontainerHeathrowair freightSheernesscontainerIMPORTABLE · DIRECT · 0% COMMISSIONToday · origin → Rotterdam → UKImportable · direct corridorFACTS · refreshed Apr 2026
£7.6B
UK fresh produce trade deficit
imports 46× exports
UK Dashboard 2024
84%
of UK fruit is imported
veg self-sufficiency 53% and falling
UK Dashboard
38%
of all EU F&V imports go through NL
Rotterdam · Schiphol · Barendrecht
NL Dashboard 2024
+29.4%
Morocco YoY — fastest riser
South Africa +24% · New Zealand +23%
UK Dashboard H1 2024
§ 06
Sample evidence

A pack, redacted to preview.

Every settled trade ships with one of these. Hash-sealed, sensor log attached, inspector-signed. Below is a recent pack, redacted.

Evidence pack · preview
Solliès figs · 200 kg
Izmir → Rotterdam → London
Trade #4471 · delivered Tue 27 Aug 2026 · 06:02 BST
Importable
Signed
27·08·26

Origin
Izmir Zeytin Koop.
42 members · TR-03
Cold-chain
max 4.1°C
1,824 points · in spec
Settlement
£2,461.30
€2,858 · FX 0.8540
Audit
Signed · 24 artefacts
SHA-256 tree root ✓

24 artefacts · harvest photo · phyto cert · sensor log · QC · inspector sig · BOL · invoice · …
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