We buy directly from named cooperatives, route through our Rotterdam hub, and hand you a signed, hash-sealed evidence pack with every delivery. Same-week service. Fair prices both ends. No anonymous middle.
Right now the middle of the supply chain is opaque on purpose. Produce changes hands four times between the field and your kitchen. The coop gets half what you pay. You get a delivery note that says "Mediterranean" and hope.
The UK buys £7.8B of fresh produce from abroad and sells £168M back — 46 pounds in for every one out. 84% of UK fruit is imported. Most of it moves through a single Dutch gateway. This is the corridor we're rebuilding, origin by origin.
Every delivery ships with an evidence pack: a document that includes the grower's KYC, the per-lot phyto certificate, 1,824 cold-chain data-points, Rotterdam QC, the inspector's signed hash, and the money trail. Readable by a chef. Auditable by a procurement team.
From a coop manager’s sunrise tap to a chef’s evening review of the signed pack — one trade, five surfaces, T−2 days to T+5. These aren’t mockups; they’re the live product.
A buyer in London has tagged 200 kg of Solliès figs. Burak's phone shows the offer inside a published price band — €13.50/kg, the mid is €13.20 — alongside his EUR balance and the lock he's on for FX. Two taps to accept. The settlement hash is visible before he signs.
EUR balance · FX-lockedOffer inside price bandCounter or accept · in-threadHonest pricing isn't a number out of 100. It's a band, a mid, and a settlement hash visible before you sign.
Today's arrivals sit loudest. A six-SKU watchlist shows live reference bands. An exception banner on Order #1076 surfaces a new predicted ETA with one-click accept. Every KPI is service-critical: on-time-in-spec, disputes opened, lead time. Not vanity numbers.
Exception · accept new ETAService KPIs · OTIS 96.2%Watchlist · 6 SKUs · price bandsThe exception banner is the one screen feature that pays for the whole product.
Route, volume, grade, supplier identity — every choice shows its price consequence in real GBP. A triple summary (goods · hub · onward + insurance) maps cleanly to FX-locked total. A read-before-confirm checkbox carries the dominant winter failure mode for this corridor: Algeciras ferry slippage, 11% of trades.
Named coop · never anonymisedTriple summary · FX-lockedRead-before-confirm · failure modeBuying this consciously is the only way the audit trail at the end is worth anything.
Ops works one surface: trades, stages, confidence, flags, attention queue. The "needs attention" panel links directly into the affected row; disputes open a different pane entirely. Every ETA tagged P · D · V so nothing reads as more confidently than it should.
Stage legend · no decodingAttention queue · clickable IDsSelected row · inset shadowInternal tools deserve the same care as customer-facing ones — operators are users too.
The pack is an audit artefact and a sales asset. Toggle between Auditor view (hashes, signatures, Merkle root, per-leg telemetry) and Public view (grower narrative, harvest photo, chain-of-custody summary). Export a signed PDF. Share a per-recipient link. The same document goes to a CSDDD auditor and the chef's PR team.
Auditor ↔ Public · honest toggleSigned · 24 artefactsCooperative · KYC verifiedA document is the smallest atom of trust. Make it, sign it, ship it with the crate.
One SKU, one corridor, one evidence pack. We'll match a product you already order and put it head-to-head against your current supplier. If the pack and the plate don't both win, we don't push for a second.