Same-week produce from named cooperatives, with a signed evidence pack in every crate. Net-30, paid on Rotterdam QC pass. No anonymous middle, no menu-vagueness.
A typical week ordering figs, olives and stone fruit for a twenty-cover kitchen in Fitzrovia. Nothing here is unusual; it's what direct trade looks like when the middle is documented.
Izmir Zeytin Koop. list 200 kg Solliès figs at €14.00/kg. You won't see this yet; it's still a coop-side offer.
Importable matches the lot to your standing interest: 200 kg figs, London, Tuesday service. Reference band €12.80–14.20 · mid €13.50. Confirmed at €13.62 with a 4 min rate-lock.
Consignment lands at the Rotterdam hub. QC-03 inspects, signs, hashes. Cold-chain max 4.1°C; spec held. You see a push notification: pack ready.
Crate arrives with a printed evidence-pack slip. QR to the full doc. Weight tallies (+0.2%). Chef signs on tablet; invoice issued on acceptance; net-30.
Menu prints with a one-line citation — Solliès figs, Izmir Zeytin Koop., 42 members. Guest scans the QR; Importable renders a guest-readable story, no hashes.
Against the supplier you're using now. We've run this comparison on the five most-ordered SKUs across four corridors; your mileage may vary by 1–2 lines.
Since April 2024, every EU fresh-produce consignment into the UK is physically inspected at the border. That bill is paid by importers, and partly by you. Our pack ships pre-cleared so it doesn't become your problem.
Six live corridors, each with its own SKU cluster and lead time. Pick the one that fits what you already order; if yours isn't here yet, tell us and we'll add it to feasibility.
The tier-1 UK fresh-produce incumbents are not bad at logistics. They are bad at transparency. Here's what the four axes that matter to a chef actually look like, side-by-side.
Every delivery is three things: the crate, the invoice, and the pack. The pack is the part your auditor and your PR team both want, and the part the rest of the industry doesn't provide.
One SKU you already order. One delivery. We'll quote within 48 h, match a corridor, and send you a practice pack before the crate arrives. No commitment beyond that one crate.